Thread: How A Facebook Fan Page Helps To Get Traffic

A large number of people acknowledge the popularity of Facebook and its importance to a webmaster when we talk of enhancing brand image and capabilities of connecting with prospects. The importance of Facebook in generating web traffic cannot be put down, what with its hundreds of millions of active users.

Facebook is one great means which offers several ways of interacting with customers, online prospects, and the people in general. One of the best and most innovative ways to do this interactive connectivity with people is through a Facebook fan page.

Setting up a Facebook fan page is as easy as writing article content or a blog post where you don’t have to do web designing or coding procedures. One thing great with having a fan page is you can get lots of traffic especially if you have lots of fans and followers.

A Facebook fan page can make your web business stand out among the rest of your competitors in your field. When people in the online business community see your fan page they will look at the number of fans and followers you have and its great potential to expand the numbers further.

The growing popularity of Facebook and the tremendous potentials to have plenty of prospects seen by online marketers is a great way to help grow online business. The following are some ways to use Facebook fan page to grow your business.

- Integrate your fan page with RSS feeds. With this method you can provide a steady stream of contents to your fan page but you just have to ensure the relevance of these contents.
- Build a custom application for your fan page in relation to the needs of your business and also the needs of your customers. This is important since a balance of the needs is greatly needed because this is a social site.
- With your Facebook fan page you can announce business events, happenings, celebrations or anything that is important to your customers and prospects. You can also announce updates that are business related provided that there are no inclusions of sales pitch.
- With the fan page you can explain your business, include statistical data, or include graphics which can be useful to prospects. This can be your way of providing additional information or updates to customers.
- The Facebook fan page is a great medium for customers' interaction. This method can be to your advantage because your fans may be talking with each other and make mention about you or updates that you provided, and this is free advertisement on your side.

There are surely great ways of enhancing your business without necessarily making any business effort directly. Being on your fan page means you are just socializing with prospects and are not directly pushing your business.

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