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Thread: SEM and SEO

  1. #1
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    SEM and SEO

    What's the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)?

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    SEO or Search Engine optimization is by creating and improving a website so that it will rank high in the search engines and help potential customers or clients find the website.

    SEM or Search Engine Marketing is the process of marketing a website through the Internet via search engines, through paid placement or paid inclusion, or by improving ranking in organic or natural listings.

  3. #3
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    Hello Friends...........

    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results.


    Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.


    Thanks

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    Hello Friends...........

    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results.


    Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.


    Thanks


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    Last edited by kitty15; 04-11-2010 at 01:12 PM.

  5. #5
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    Hello Friends........

    SEO refers to search engine optimization, the process of structuring a web site so that it will appear at or near the top of a search engine results page (SERP) for your chosen keyword phrases. It also involves researching the best keywords to use for your industry, and they are not always the ones you would expect. Often our potential customers use different search terms than we would use, or they search for the solution to a problem without knowing exactly what they need. Keyword research is an important part of SEO and critical to the success of any campaign.

    SEM (search engine marketing) is a term that encompasses SEO and all the other things you have to do to be successful in online marketing. With growing competition and increased sophistication of search engines, it is no longer enough to choose your keywords and make sure they are used properly within your site.

    Thanks


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    Last edited by kitty15; 09-11-2010 at 07:17 PM.

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    Search engine optimization is a process of structuring or making your site search engine friendly. By this means you increase the chances of appearing the site in SERP- search engine result pages. This give you the advantages of having higher ranking in Search engine results, more traffic and more visibility.
    Whereas, SEM- Search engine marketing is a procedure which includes SEO and advance level of promotion of your websites or the promotion of your products over the net in order to have more sales and capture global market.

  7. #7
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    Search engine optimization is a process of structuring or making your site search engine friendly. By this means you increase the chances of appearing the site in SERP- search engine result pages. This give you the advantages of having higher ranking in Search engine results, more traffic and more visibility.
    Whereas, SEM- Search engine marketing is a procedure which includes SEO and advance level of promotion of your websites or the promotion of your products over the net in order to have more sales and capture global market.

  8. #8
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    SEO stands for search engine optimisation (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.

    SEM is related to search engine marketing, Pay per click, affiliate marketing etc..

  9. #9
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    SEO stands for search engine optimisation (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.

    SEM is related to search engine marketing, Pay per click, affiliate marketing etc..

  10. #10
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    Many people misunderstand the goal of search engine optimization as distinct from search engine marketing. Applying SEM expectations to SEO can lead to significant frustration and disappointment.

    This month's newsletter will address the distinction between search engine marketing and search engine optimization. We've written a lot about SEO in the past so this month we'll focus on search engine marketing. The goal is to clarify proper expectations for SEM compared to SEO so that you can engage in the most appropriate approach with the best possible results.



    The most common request we hear when discussing search engine services is, "We want our website in the top ten of the search engines when people type in the phrase ______." This goal is flawed and full of unrealistic expectations. Sadly, there are plenty of companies that are willing to take your money in response to such a demand. In some rare cases they might be able to fulfill this request, but often by using unethical and inappropriate methods and tricks that - if they do work - only work for a season and often at the cost of hurting a site in the long run.

    Not only is the expectation to get a particular site in a particular position for a particular phrase flawed, but it also tends to obscure other benefits to search engine traffic. Getting expectations in line with what can reasonably be accomplished keeps companies from wasting time and money while avoiding frustration that can come from a flawed search engine strategy.
    _____________________________________________
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    Quote Originally Posted by nadeeshasmith View Post
    Many people misunderstand the goal of search engine optimization as distinct from search engine marketing. Applying SEM expectations to SEO can lead to significant frustration and disappointment.

    This month's newsletter will address the distinction between search engine marketing and search engine optimization. We've written a lot about SEO in the past so this month we'll focus on search engine marketing. The goal is to clarify proper expectations for SEM compared to SEO so that you can engage in the most appropriate approach with the best possible results.



    The most common request we hear when discussing search engine services is, "We want our website in the top ten of the search engines when people type in the phrase ______." This goal is flawed and full of unrealistic expectations. Sadly, there are plenty of companies that are willing to take your money in response to such a demand. In some rare cases they might be able to fulfill this request, but often by using unethical and inappropriate methods and tricks that - if they do work - only work for a season and often at the cost of hurting a site in the long run.

    Not only is the expectation to get a particular site in a particular position for a particular phrase flawed, but it also tends to obscure other benefits to search engine traffic. Getting expectations in line with what can reasonably be accomplished keeps companies from wasting time and money while avoiding frustration that can come from a flawed search engine strategy.
    _____________________________________________
    Computer hire
    SEO, the wording O is optimization. Meaning that how you can improve your site to get a better place in search result.
    SEM, the wording M is marketing. Meaning that how you using search result to market you product. You can buy keyword with Adword, whenever user type on certain keyword, the result will appear.

  12. #12
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    There is a big different between SEO & SMO
    Search Engine optimization (SEO) is by creating and improving a website so itl rank high in the search engines and help your clients and visitors.

    Search Engine Marketing (SMO) is the process of marketing a through the Internet via search engines of your website/product, through paid placement or paid inclusion, or by improving ranking

  13. #13
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    here is a big different between SEO & SMO
    Search Engine optimization (SEO) is by creating and improving a website so itl rank high in the search engines and help your clients and visitors.

    Search Engine Marketing (SMO) is the process of marketing a through the Internet via search engines of your website/product, through paid placement or paid inclusion, or by improving ranking

  14. #14
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    here is a big different between SEO & SMO
    Search Engine optimization (SEO) is by creating and improving a website so itl rank high in the search engines and help your clients and visitors.

    Search Engine Marketing (SMO) is the process of marketing a through the Internet via search engines of your website/product, through paid placement or paid inclusion, or by improving ranking

  15. #15
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    Hello....

    Thanks to all for share such nice information about SEO and SEM.....

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