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Thread: Search Engine Marketing History

  1. #1
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    Search Engine Marketing History

    As more web sites began to be added to the Internet, people started relying more and more on search engines to help them find what they needed. Most of those search engines didnít charge anything to list web sites but then pay per click engines were introduced around 1996 as a way to fund the engines and to give Internet marketers an early way to boost their rankings. The first pay per click service was Overture and it was purchased about five years ago by Yahoo who still uses its basic idea as part of their paid search engine marketing service. Later, Google AdWords became an even more popular but similar service for Internet marketers.

    During these early years, this strategy didnít have a name. Then in 2001, Danny Sullivan who was the editor-in-chief of Search Engine Land developed the name "search engine marketing."

    The good news is that search engine marketing is becoming more popular than ever. Between 2002 and 2006, the budgets for this method of marketing have increased across the board by 750%. Thatís even though this form of marketing is also one of the most affordable. In fact, all advertisers in North America in 2006 combined spent more than $9 billion on search engine marketing.



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  2. #2
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    Hey,

    When did Google come up with its pay per click services?

    __________________
    Jack
    Search engine optimization

  3. #3
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    Search Engine Marketing is the process of marketing a website through the Internet via search engines, through paid placement or paid inclusion, or by improving ranking in organic or natural listings.

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