The primary factor to be considered is the website. The website to be promoted should be designed in such a way that it takes only a few seconds to download easily. It should be simple appealing and search engine friendly. Search engine optimization is a very important aspect in world internet marketing because it is through search engines that the website could command a huge amount of traffic. If the primary factor is website designing the second aspect is optimization. Only if the website gets a good exposure it can generate traffic. So to optimize the website is more important. Search engines command a huge amount of traffic and two thirds of the traffic of the website is through search engines. This indicates the importance of search engine optimization. The maximum exposure the website secures the maximum traffic that is generated. So, website exposure is the major factor in generating traffic. There are expert companies that would secure optimization through their SEO professionals.

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