Ok this is by all means a very sad story and you can read all about it here:

Ore. man selling ad space on his urn | KATU.com - Breaking News, Sports, Traffic and Weather - Portland, Oregon | News

If you have a website which is somehow related to funeral related products like caskets etc
this would be a great opportunity to help somebody out and getting huge media attention at the same time....
just let your website sponsor the whole "event"