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Thread: Marketing Tips

  1. #1
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    Marketing Tips

    Are You Making This Marketing Mistake?

    A few years ago, I met one of the best known 'sales experts' in the UK. He had authored several books, and provided motivational training for blue-chip companies in a career spanning decades. If you've worked in the sales world for any time, you have almost certainly heard of him. Now in the 'golden years' of his career, he could sit back and let the opportunities come to him, couldn't he? Actually no. "We never kept a database, Bernadette" he privately confessed to me.

    So at great expense he had to hire and manage a sales team to set appointments for him. If he had cultivated a list over the years, he would have had prospective clients knocking on his door.

    "But my business is different!" Ok, so you're a consultant - and you only work with 3-4 large clients each year. Surely you don't need a list of 1,000 do you? Maybe not, but any list will give you huge leverage. If you run a training course, you could offer 'tips' to attendees, which you mail, or email after the training. Make sure you keep in touch because even though they may not have buying authority right now, some of those attendees will get promoted, some will move to other departments, some of them will move to different companies, or even different industries. Several business opportunities have come to me this way over the years.

    Or you're a massage therapist - and you can only see 12 clients a week, so you think you don't need to have a huge list either. No therapist who has been in business for more than 2 years should ever have an empty appointment book. Just this week I heard the sad tale of an experienced complementary therapist who had worked with over 1,000 clients. Business had mainly come her way via word of mouth and referral. But then, for a variety of reasons, she had to stop working with clients for a couple of months and had lost momentum.

    Now she was struggling to re-establish her client base to its previous levels. "Well, why not send a mailer to your past clients," was the advice. "Ah", she replied, "I didn't actually keep a list of addresses of my clients". So she was basically starting from scratch all over again.

    This sounds so obvious, but you would be surprised just how many people I have seen make this fundamental marketing mistake.

    Keep a list of all your past clients, and if you come up to a lean period, you can simply send a mailer to them. It doesn't have to be a hard sell, just a simple reminder that you're available, and perhaps a special offer. I guarantee you will get a response from people who have been meaning to call you for weeks or months, but never got around to it - until you contacted them.

    Action Steps

    1. Commit to collecting names and contact details of every single person who expresses an interest in your business. Look at every current activity you do to market your business and make sure that there is a way of capturing details of people - even if they're not ready to buy right away.

    2. Follow up and stay in touch. Yes, I know you're really busy and don't have time to follow up with everyone, but there are ways of following up with people that don't have to be a huge drain on your time or money. An email newsletter is a cost effective way to stay in touch with thousands of people. Even monthly or quarterly mailers or postcards would be better than nothing at all.

    3. Stop trying to be perfect. Some sort of name capture and follow up is better than nothing at all, and you can always tweak and adjust your follow up messages as you go along (that's what I do).

    4. Start measuring success differently. Most people measure their business results in terms of sales and profits. I recommend that you also add 'size of the list' to your success measurement - as it can help you plan for future sales and profits too.

    5. Commit to building and cultivating a prospect list. Put 'growing your list' to the top of your priorities and you'll be surprised at the results you can achieve.

    (c) Bernadette Doyle, 2008. Reprints welcome so long as by-line and article are published intact and all links made live.

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    Six No-Hype Copywriting Techniques: How to Be Lively, Appealing and Truthful in Sales

    A lot of my clients shrink from using hype in their marketing messages. Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical.

    For instance, here is a hype-y headline of the sort found all around the Internet: "If You Can Write Your Name, You Can Write and Publish a Book in 7 Days - Guaranteed!" Having been a writing teacher, I know that the only way such a claim could be valid would be to play games with the accepted meanings of the words "write" or "book." People who can write their name cannot necessarily write a coherent sentence or paragraph – much less have enough ideas in their head to fill a book of average length. Because of its implausibility, such a headline is all the more appealing to those who feel impatient for results.

    Many copywriting experts hold that if a headline or marketing pitch sells and is not downright illegal for some reason, it’s the right way to write. However, I support my clients’ instinctive recoil from hype and help them with more truthful yet still lively and appealing persuasive techniques. You can create vivid, powerfully persuasive copy without crossing the line into hype by learning these techniques.

    No-hype Technique #1: Create rapport with the reader.

    Think your way into the mind of your ideal customer and express what they’re thinking and feeling. Then build on that. This wins over readers by connecting with where they are and showing them the next logical step. For example:

    Wishing that your book in progress could just finish itself already? Writing a book can be an exercise in procrastination, frustration and roadblocks. But when you use the "Two-a-Day" Method, your book gets completed easily, steadily and finally.

    No-hype Technique #2: Use emotional words and phrases.

    Dry, matter-of-fact language isn’t as persuasive as wording that acknowledges and expresses what’s at stake in the customer’s situation and the feelings involved.

    BEFORE: Our database offers detailed listings of more than $3.7 billion in available scholarship funding. AFTER: Access to our members-only database of more than $3.7 billion in free, no-strings-attached scholarship money means you can attend the college of your dreams without enslaving yourself to future loan payments.

    No-hype Technique #3: Add colorful details.

    For every general concept you want to mention, substitute or add specific, concrete details. Abstractions and generalities never hit home as well as statements containing numbers, names, places, stories and other specifics. Also, general statements have little impact because they sound like things we’ve all heard a zillion times. Copywriters call the technique of adding detail "dimensionalizing" because it turns a square little statement into a 3-D patterned shape that the reader has never quite encountered before.

    In these two examples from Paul Lemberg’s home page, the section in parentheses dimensionalizes the claim just before it:
    * How to boost sales quickly; (50-100% year-over-year sales increase is not unusual among my clients.)
    * Escalate short-term profits and build long-term equity; (One client recently sold their company for three times what they had been led to expect by the so-called expert investment bankers...)


    No-hype Technique #4: Pair problems with solutions.

    Listing problem after problem that a product solves or prevents can come across as unbelievable and even depressing. The opposite strategy, listing benefit after benefit from the product, can seem too good to be true. When you link the problem with the solution and at least hint at a reason for the positive result, customers feel they’re getting something solid and valuable when they buy.

    To illustrate this, here are three bullet points from Susan C. Daffron’s description of her book "Happy Hound: Develop a Great Relationship With Your Adopted Dog or Puppy":
    * The two main reasons dogs generally jump on people and four ways to convince the dog you really don't need that type of greeting
    * Six safety instructions you must teach your children not to do to avoid dog bites and the four things they should always do if they encounter a dog they don't know
    * Three keys for surviving "canine adolescence." As with human children, adolescence is a time when dogs test limits and try your patience!


    (By the way, the numbers in those bullets help dimensionalize the book’s content, exemplifying tip #3.)

    No-hype Technique #5: Paint vivid scenarios. Feed the reader’s imagination with what can realistically happen after they buy your product or service. You’re not promising this will happen, but by putting the reader into the future, he or she pictures it happening and feels motivated to have the result.

    Here, for instance, is how I fed the reader’s imagination in promotional copy for my report, "Marcia's Makeovers: 24 Press Releases Transformed from So-So to Sizzling":

    I challenge you to cite a greater return on investment than that produced by a world-class media release that lands you on page 1 of a major newspaper, in a two-page spread in your top industry magazine or in the fluffy final segment of a network newscast. Just one major score like this, and you can milk the credibility payoff for your business practically forever. Inspire a feature story that gets picked up by the Associated Press, and enjoy people all over the world clamoring to get their hands on what you sell.

    No-hype Technique #6: Incite curiosity. Reread the bullet points for tip #4, and if you have any interest at all in dog behavior, you’ll find you really, really want to know the techniques that are described there in an incomplete yet tempting fashion. Reference to the "Two-a-Day" Method has the same kind of effect – the reader wants to know "two of what?" Show a little while holding something back.

    Like the other five techniques described here, enticing the reader is a truthful, effective, no-hype way to make the reader want to step forward and buy.

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    Mac McIntosh

    I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.

    Why?

    Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and materials spending far too much time in the concept and development stages, causes significant delays in delivering your lead generating messages to prospective customers.

    Or worse, your marketing messages never get delivered at all.

    With all this in mind, here are some ideas and resources to consider for your marketing:

    • Instead of constantly re-inventing the marketing wheel, consider re-purposing or refreshing your existing materials.

    The reasons someone should engage your company are often the same as in the past, so why not update the marketing materials that were successful in the past. We are usually sick of our marketing materials long before they stop working with our prospects.

    • Instead of trying to come up with oh-so-clever copy, focus on crafting clear, well-targeted headlines and messages, which offer real solutions to your prospective customers’ problems or pains.

    If you think you have a knack for writing, a great book on the subject is The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly. Or you can find copywriters who can do the job for you by searching on the Internet using phrases like “B2B copywriter” or “direct mail copywriter.”

    • Avoid typos and grammatical errors by using a proofreading service like proofreadnow.com.

    • Instead of using costly give-aways, make compelling “how-to” information offers or “buy now” calls-to-action that will get prospective customers to respond.

    Mark Joyner’s book, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less is worth reading.

    • Instead of spending a lot of time creating fancy, expensive mailers, fire up your laser printer and send personalized letters to your prospects. Then use window envelopes so the address on the letter shows through to avoid having to address the envelopes too.

    Or use one of the online lettershop services like mailersclub.com or usps.com/netpost to mail-merge, print and mail your business letters.

    Remember, longer copy that is easy to skim (i.e. using subheads, bullets, call-outs, boldface, etc.) works with both those prospects who prefer to read all the details and those who prefer to get right to the bottom line.

    You can also use postcards as a less costly alternative. Companies like amazingmail.com, modernpostcard.com or touchpointmail.com can help you get your postcards designed, printed and mailed cost-effectively.

    E-mails to your opt-in list of prospects are another option to developing more costly mailers. For a comprehensive listing of email service providers, see page 26 of BtoB’s Marketers Resource Guide-2006 available at BtoBonline.com

    • Instead of creating printed brochures, consider printing pages from your Web site instead. If you’re worried about your company’s image, place them in a glossy file folder, imprinted with your logo.

    • Instead of developing seminars, workshops, or executive briefings on your own, consider partnering-up with another company to or organization to co-produce an event, or simply take your prospects as your guest to Microsoft or other large organization events on the subject.

    • Instead of paying for custom photography, consider low-cost stock photo websites like istockphoto.com or photos.com.

    • In addition to hiring full-time people, consider part-timers to help get the marketing job done.

    As my oldest daughter just started kindergarten, I’ve met a number of moms (and a few Mr. Moms) who are ready to go back to work after taking a few years off to raise their children, but now only want to work part-time.

    If you need specialized expertise on a project-by-project basis, consider hiring independent contactors like copywriters, designers or event coordinators.

    And if you’re willing to trade experience for enthusiasm, consider hiring one or more interns from your local college or university.

    So, next time you find yourself thinking about how to make your marketing perfect, I challenge you to think instead about what constitutes being good enough, and how to get it done sooner rather than later. After all, no one can respond to your business-to-business marketing if it doesn’t reach them in time, or even worse – never at all.

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    Ramping up for the Holiday Retail Season

    by Stuart Lisonbee - Education Specialist, Doba

    For retail merchants, "'Tis the season to be jolly" translates into "'Tis the season to ramp up my marketing efforts." If you put it off till the end of October, you've already missed out on some prime holiday marketing opportunities.

    While traditional retailers are busy stocking their shelves to meet increasing demands, take the opportunity to ramp up your marketing efforts. Because Doba and its cadre of drop ship suppliers take the worries of inventory off your plate, you can focus your full attention on your holiday season marketing campaigns.

    In this timely article, we reveal tips and strategies to make the most of the holiday retail season.

    Focus on your core offering

    Even Santa has to make his rounds to find out what the kiddies want for Christmas. Find out what your customers want, push the items in your product line that are likely to sell most briskly, and by New Year's Day, you'll find yourself jollier than old Saint Nick.

    But if you're thinking about unloading some of your slow-selling items over the holidays or packing your virtual shelves with products outside your current product line, think again. Most experts concur that any sudden, uncharacteristic changes in your product line drive away more customers than they attract.

    If your core offering is camping gear, for instance, don't suddenly start peddling iPods or other popular electronics gadgets. Doing so confuses your customers. Imagine stepping into what you think is a camping store to purchase items for a quiet weekend in the woods and having your eardrums blasted out by a top of the line audio system with massive speakers and a subwoofer. You'd probably step out of the store faster than you stepped in.

    Freshen up your webstore content and design

    The holidays present much more opportunity for sales than the anticipated bump in the number of shoppers. They also give you an excuse to freshen up your webstore's content and design. During the holidays, you have Christmas, Hanukah, Kwanzaa... Halloween in October, and Thanksgiving in November.

    Create holiday specific themes for each of these occasions. Don't forget about other holidays throughout the rest of the year either. These are opportunities to unveil something new to your customers and give them a fresh shopping experience.

    Vague up your search engine marketing keywords

    When people are shopping for gifts, they generally aren't looking for something specific. All they know is that their nephew likes baseball, so that's what they search for hoping to stumble across something that looks interesting.

    Consider adjusting your paid advertising to more aggressively pursue general search terms such as "pajamas," "golf," "camping," or whatever you perceive will most effectively drive gift shoppers to your products.

    Cue in shoppers with a list of top-selling items

    Holiday shoppers often think that when an item is a top-seller, it's a top-seller because everyone wants it. Whether or not the sales of an item accurately indicates how many people really want it doesn't matter. Top selling items, in the minds of consumers, means that something is popular and more likely to be well-received.

    More to come

    There's more to holiday merchandising (a LOT more) than the few tips we've suggested here. Keep an eye out in the coming weeks and months for more articles and training on holiday merchandising

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    15 Marketing Tips to Increase Your Profits

    1-Focus your website on your visitors and customers desires, not on yourself. Be sure they know what is in it for them, not that you won an award for your business. For example, do not make your ad mostly about what you have done; make it about what benefits the reader will get from buying your products or service.

    2-Allow visitors to submit a free classified ad on your web site. Require them to give a valid e-mail address in order to post an ad. You could also require them to return after a set time to resubmit. You could also ask that they give you a reciprocal link in return on their web site.

    3-Allow other people to publish your e-zine articles on their web site. Include your website ad and link in each issue you publish. This may also help you increase the number of people who subscribe to your e-zine. You could also allow people to use your full issue for their own e-zine as long as they include your links and signature.

    4-When you purchase a product or visit a site and it exceeds your expectations or has great information, e-mail a testimonial to the company. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site. For example, under your testimonial you could sign it (your name) Author of (your book) Visit (your site).

    5-Give away the e-book or software as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the e-book for a new back-end product you're offering. For example, you could say, We Are Giving You This E-book As A Way To Say Thanks For Being One Of Our Loyal Customers.

    6-Make money cross-promoting your e-book with other peoples products or services; this is a great easy technique and could double your marketing effort without spending more time and money on your part. For example, you could package your business e-book with a search engine submission service and it is a win, win situation for you both.

    7-When you create a new product or service; just give your subscribers a free copy or limited membership. These folks are the most likely to purchase the upgrade and of course pass it on to friends.

    8-You can earn residual income from your customers by selling back-end products. If you do not have any, you could sign up to related affiliate programs. For example, you could say Thanks for ordering our product. If you would like to learn more about web marketing, I highly recommend (affiliate product)!

    9-Most people want life to be easier and quicker. Give your prospects easy ordering instructions, easy product instructions, etc. For example, you could say, our product comes with step-by-step, easy ordering instructions! Also make sure your website is as easy as possible to navigate.

    10-Reward your customers for giving you feedback on your product or service, it could be discounted products, useful software, information products, etc. For example, you could say, Could you please give us any helpful feedback on how to improve our product or service and you will get a free business e-book or software program.

    11-Give away a follow-up e-mail course on anything helpful pertaining to your product or service. Include your ad with each lesson. People will buy quicker when they see your ad repeatedly. For example, how many times have you bought something because you have seen the advertisement on TV or in the news paper over a period of a few of weeks?

    12-Run a contest or sweepstakes for your customers or visitors, give away free ebooks or reports, cash, t-shirts, caps anything with your company logo. People love freebies, Use short polls or surveys for them to enter and increase your opt in lists. Plus be sure to use email to announce winners and notify them of new contests in the future.

    13-Add forums or message boards to your site. It will give you visitors a way to be more active on your website. An article section is also a good idea and gives your customers a reason to return more often.

    14-Create urgency for a product or offer, you want buyers to buy now. Tell buyers your offer will not be available again. You can always sell that product again with bonuses or a special priced package. Plus you can put a limit on the actual number of products for sale.

    15-Turn your ads into a story or How to articles, people are more likely to continue reading your copy if you do this. People love stories, tall tales and humor, use these in your marketing and on your website.

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    The Top Ten Marketing Tips You Don’t Want To Overlook

    1. Combine Emotion and Logic
    Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you’ve made a sale. It isn’t until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.

    2. Apply The 80/20 Advertising Principal
    You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent.

    3. Go For Dynamic Small Ads
    Do you need to cut advertising expenses? You’ll be happy to know that cutting down on the size of an ad doesn’t mean you’ll be trimming your profits as well! Bigger isn’t always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise you’ve been looking for.

    4. Market With Postcards
    Postcards are personal, quick to read, and make an impact. Compare them to other advertisements you receive in the mail... If you’re like me, you probably don’t even know what they look like. When I identify them as advertisements, I automatically pitch them... without opening the envelope. Postcards carry high-impact messages, and guarantee a 100 percent level of consumer exposure.

    5. Call To Action
    The call to action is one of the most important parts of your advertising copy. Don’t wimp out on it! Spend time combining words and phrases to get the one with just the right impact. Remember, you’re trying to get the reader out of his chair ready to buy. It’ll take a stimulating sales copy to do the trick.

    6. Surprise, Surprise!
    We all like surprises. Keep one on the back burner, ready to present near the end of a sale. You'll be sweetening the deal, and your prospective buyer will be pleased!

    7. Send a Thank You.
    Have you ever received a personal thank you from a place of business after you purchased a product? Hey, it makes you feel appreciated. The impact of a hand-written or personalize thank you lasts long after the newness of the product wears off. The next time you head out to buy... yeah, you’ll be going back!

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    8 Dynamic Marketing Tips

    Here are 8 dynamic marketing tips to help you increase your sales and profits fast.

    1. Don't Just Sell Benefits

    Don't just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides. They will want it even more when you remind them of what they lose by not buying it.

    2. Use Pleasant Surprises to Close Sales

    An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation.

    3. Provide Fast Delivery - Even When You Can't

    The faster you can deliver your product or service the more sales you will get. If you cannot deliver all or part of your product immediately, add something to the purchase that you CAN deliver immediately. It could be as simple as a series of helpful tips related to your product posted on your web site ...available only to new customers.

    4. Make Buying Easier

    Every non-essential action in the buying process is an opportunity for customers to reverse their decision to buy. Look for ways you can make your buying procedure easier and faster. For example, many marketers use a multi-step shopping cart to get online orders when a simple online order form would do the job with just 1 or 2 quick clicks.

    5. Improve Your Offers without Lowering Your Price

    You don't have to reduce your price to improve your offer. Instead, simply load it up with bonuses. Make sure your bonuses have a high perceived value to your customers ...even if they cost you little or nothing.

    6. Keep Your Advertising Up to Date

    If you never make any changes in your advertising, your sales will eventually decline. Don't abandon advertising that's working - but do keep trying to improve it. And regularly test new advertising to see how it works for you.

    7. Outsmart Your Competitors with Alternative Marketing

    Look for some alternative marketing methods your competitors are overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site ...while concealing her marketing activity from competitors.

    8. Neutralize Customer Complaints Quickly

    Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with the customer instead of your immediate profit from them. They will reward you with repeat sales and referrals instead of punishing you by telling everybody they know about their unhappy experience ...causing you to lose future customers.

    Each of these 8 marketing tips reveals a proven low-cost marketing tactic many other small businesses have used to boost their sales and profits. Integrate them into your marketing program now and you'll quickly start enjoying the same results too.

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    7 Simple Marketing Tips

    Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.

    Tip 1:
    You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and start testing something else in the 20 percent category.

    Tip 2:
    Customers are usually receptive to more offers from you immediately after they buy. Follow up every sale with another offer for a product or service related to the one they just bought. Many will accept your offer ...producing an easy sale for you.

    Tip 3:
    Make your sales presentation more believable (and more effective) by converting general statements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "15 pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic.

    Tip 4:
    Most people are more interested in getting value for their money than in getting a bargain. Find some low-cost ways to enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.

    Tip 5:
    Search for and test some alternative marketing methods you may be overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site. Plus they conceal her marketing efforts from competitors who can see (and copy) what she does online.

    Tip 6:
    You can make your sales message more effective by presenting everything in terms of the benefit it provides to customers. For example, don't just list testimonials from satisfied customers. Point out that those testimonials prove you have an established history of delivering what you promise.

    Tip 7:
    Include a Questions and Answers page on your web site with the answers to frequently asked questions. It enables prospective customers to get instant answers to their questions ...and reduces the number of questions you have to answer yourself.

    Plus One More... A Bonus Tip:
    Avoid making any sales claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

    Each of these marketing tips reveals a simple, proven tactic you can use to boost your sales and profits quickly. All 7 are easy to use ...and have proven highly effective for any type of business.

    Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: Bob Leduc's Low Cost Marketing Strategies

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    9 Highly Effective Marketing Tips by Bob Leduc

    Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.

    Tip 1:
    Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.

    Tip 2:
    Try to limit your customer's decision making to either "Yes. I'll buy." or "No. I won't buy". Don't risk losing them by including "which one" decisions. The more options you offer, the more likely some customers will procrastinate and never make the decision ...causing you to lose a sale needlessly.

    Tip 3:
    You can demonstrate a low cost for your product or service by breaking down the price to its lowest time increment. For example, "Enjoy all of this for less than 90 cents a day" (for something priced at $325 a year).

    Tip 4:
    Add an unexpected bonus to every sales transaction just before completing the sale. It prevents customers from developing any last minute hesitation ...and changing their minds about buying.

    Tip 5:
    Print your best small ad on a postcard and mail it to prospects in your targeted market. Postcards are inexpensive and easy to use. Most recipients who ignore other types of advertising will read a brief ad when it's delivered to them on a postcard.

    Tip 6:
    Prospects who ask questions are usually close to buying. Take advantage of this. Don't just answer their question. Include a reason for them to buy as part of your answer. Then ask for the sale ...or tell them exactly what to do to place their order.

    Tip 7:
    Collect testimonials from your customers and use them in all your advertising. Testimonials provide evidence that your product or service delivers the results you promise. For maximum impact, use only testimonials that describe specific results the customer enjoyed.

    Tip 8:
    Include "benefit rich" headlines on all your web pages. Many visitors arrive at a web page then immediately click away ...unless something instantly catches their attention.

    Tip 9:
    Continually test and evaluate everything you use or do to promote your business. Allocate 80 percent of your advertising budget to proven promotions. Use the other 20 percent for testing new variations. Most businesses using this system continue growing - even in highly competitive markets.

    Bonus Tip:
    Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with them instead of your immediate profit from the transaction. They will reward you with repeat sales and referrals ...instead of punishing you by telling everybody they know about their unhappy experience and causing you to lose future customers.

    Each of these marketing tips provides a simple, low-cost way for you to boost your sales and profits quickly. All you have to do is to put them into action.

    Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: Bob Leduc's Low Cost Marketing Strategies or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV




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  10. #10
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    too long.................

  11. #11
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    Hello Friends.........

    Great Tips.Thanks for sharing such wonderful tips with all of us.Keep sharing more tips in the future.

    Have a nice time ahead.

  12. #12
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    Hello Friends.........

    Great Tips.Thanks for sharing such wonderful tips with all of us.Keep sharing more tips in the future.

    Have a nice time ahead.

    Chandigarh Packers and Movers

  13. #13
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    This is just awesome i have never been reading for so long.

  14. #14
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    Hello....
    Your tips are wonderfull but they are too long....
    keep sharing

    Offshore BlackBerry Development

  15. #15
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    Are you copy pasting this stuff?

    Great tips though.

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